Business Fundamentals: Customer Engagement

Online Course

Future Learn
Business Fundamentals: Customer Engagement

What is the course about?

Business Fundamentals: Customer Engagement
The course Business Fundamentals: Customer Engagement is an online class provided by The Open University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.
Learn how to design business and marketing activities to engage customers through relationships instead of one-off sales.
Course description
  • Discover how to engage customers through relationships
  • 4 weeks
  • When did you last do business with someone you didn’t trust? Or who broke a promise? Building a relationship with your customer involves time, communication and commitment, but the benefits are a sure way to help your business succeed and grow.
  • This online course introduces the principles of relationship marketing, revealing long-term relationships as the way to unlock value for marketers, customers and other stakeholders.
  • Even if you have never considered marketing to be relevant to you personally, the ideas shared in this course will reveal how you can benefit from it – at work or elsewhere.
  • How to gain the most relevant insights about customers and their needs
  • Designing the most appropriate products for your intended customers
  • Prioritising the customers who are most likely to be interested in your products
  • Identifying the most profitable applications of relationship marketing
  • Understanding the different ways you can get customers to be loyal and when to use them
  • Maximising the effectiveness of digital marketing for relationship building
  • Discuss and apply the key principles of relationship marketing to your customers
  • Improve your own performance in organisations of which you are a member
  • Develop your analytical and prioritisation skills
  • Assess and appreciate the ethical issues surrounding marketing relationships
  • This course is intended for anyone looking to develop and strengthen relationships with their customers or other stakeholders and does not require any previous experience of studying relationship marketing.
  • For further information about registration, the final assessment course, your eligibility and the BA in Business Management, visit the Open University website.
  • If you are aiming to use your study of courses in the Business and Finance Fundamentals program to obtain academic credit, please be aware that the final planned presentation of the Open University Assessment Course BXM191 Business and Finance Fundamentals in Practice starts October 2020. Please ensure that you allow yourself enough time to obtain all eight Certificates of Achievement from courses in the program before registering for the Assessment Course. The start dates of the relevant FutureLearn courses in 2019 and 2020 are available here.
  • The Open University
  • The Open University (OU) is the largest academic institution in the UK and a world leader in flexible distance learning, with a mission to be open to people, places, methods and ideas.
  • The Open University Business School
  • A pioneer in flexible learning for over 30 years, The Open University Business School delivers transformational, high quality business and management education which is quality assured.

Prerequisites & Facts

Business Fundamentals: Customer Engagement

Course Topic

Business & Management, Marketing

University, College, Institution

The Open University

Course Skill Level

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Business Fundamentals: Customer Engagement

To obtain a verified certificate from Future Learn / The Open University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
The Open University
Business Fundamentals: Customer Engagement
provided by Future Learn

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School: The Open University
Topic: Business & Management, Marketing
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