Create powerful buyer personas for your small business

Online Course

Udemy

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Prerequisites & Facts
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What is the course about?

Create powerful buyer personas for your small business

The course Create powerful buyer personas for your small business is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn the 10 steps to building better buyer personas

Course description

Create powerful buyer personas for your small business

Learn the difference between “target segmentation” and a “persona”.
Practice the 10-step proven technique for building a better buyer persona and applying it to your unique business.
Download Mike Gospe’s unique proven persona template and customize it to your own business.
Understand the 3 dimensions that must be included in your persona.
Explore several persona examples developed by real marketers in real companies.

Download Mike Gospe’s persona template (found in Step 4).
You should already have some understanding of marketing basics such as target market segmentation or lead generation.
A rough idea of who you think will buy your product or service.
An understand of your competition. (If your target customer doesn’t buy your product, whose product with they buy? What is your nearest competitive alternative?
Bring your creativity and don’t be afraid to challenge your assumptions about your target market.

1.5 hours on-demand video
1 article
3 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of Completion
Mike Gospe

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Prerequisites & Facts

Create powerful buyer personas for your small business

Course Topic

Marketing, Marketing Fundamentals, Personas

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Create powerful buyer personas for your small business

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Udemy

Create powerful buyer personas for your small business

provided by Udemy

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