Understand the subtle and sometimes counter-intuitive dynamics of customer relations. Learn a fresh, cultural perspective on service-focused industries.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Culture of Services: Paradox of Customer Relations course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Services are everywhere in our society. We cannot live without them. More than 70% of advanced economies fall under the category of the service sector. Other sectors, such as agriculture and manufacturing, also seek to incorporate service business.What is service? While the existing discourse on services emphasizes customer satisfaction, hospitality, and clear design, this course offers a radically new perspective on services.The coursework will explore major underlying theories of service, including customer satisfaction and service quality. In addition, learners will be exposed to competitive analyses, and explore the contradictory relationships inherent in services from an intersubjective perspective.In this business and management course, you will learn how to analyze customer interactions, using video data taken in actual service organizations. Through discussions of a variety of services such as sushi bars, restaurants, hotels, and apparel, you will explore the complex nuances and begin to see services differently.
Difficulty Level
Introductory
Suitable for motivated learners
Subject Category
Business & Management, Social Sciences
Part of our Business & Management, Social Sciences curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Budget-Friendly Course
Typically around $49
Pricing may vary. Check the course provider for current promotions and exact pricing.
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