Customer Acquisition Cost and Customer Lifetime Value

Online Course

Udemy
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Customer Acquisition Cost and Customer Lifetime Value
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Customer Acquisition Cost and Customer Lifetime Value
The course Customer Acquisition Cost and Customer Lifetime Value is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Step-by-step guide to calculate customer acquisition cost and lifetime value with real business examples, and more!

Course description
  • Customer Acquisition Cost and Customer Lifetime Value
  • Customer acquisition cost (CAC) and its calculation
  • Customer lifetime value (CLV/LTV): basic and advanced level
  • Past customer lifetime value (PCV) and its comparison with CLV
  • Step-by-step calculation of CLV
  • Acquisition campaign payback period
  • Only simple math
  • Prior knowledge about marketing is NOT needed
  • 2.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
  • Dr. Alan Zhang
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Prerequisites & Facts

Customer Acquisition Cost and Customer Lifetime Value

Course Topic

Online Course Creation, Online Education, Teaching & Academics

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Customer Acquisition Cost and Customer Lifetime Value

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Udemy
Customer Acquisition Cost and Customer Lifetime Value
provided by Udemy
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Reviews

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School: Udemy
Topic: Business, Business Analytics, Data Analytics

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