Customer Acquisition Cost and Customer Lifetime Value

Online Course

Udemy

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Prerequisites & Facts
Cost, Certificate & Degree
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What is the course about?

Customer Acquisition Cost and Customer Lifetime Value

The course Customer Acquisition Cost and Customer Lifetime Value is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Step-by-step guide to calculate customer acquisition cost and lifetime value with real business examples, and more!

Course description

Customer Acquisition Cost and Customer Lifetime Value

Customer acquisition cost (CAC) and its calculation
Customer lifetime value (CLV/LTV): basic and advanced level
Past customer lifetime value (PCV) and its comparison with CLV
Step-by-step calculation of CLV
Acquisition campaign payback period

Only simple math
Prior knowledge about marketing is NOT needed

2.5 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion
Dr. Alan Zhang

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Prerequisites & Facts

Customer Acquisition Cost and Customer Lifetime Value

Course Topic

Business, Business Analytics, Data Analytics

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Customer Acquisition Cost and Customer Lifetime Value

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Udemy

Customer Acquisition Cost and Customer Lifetime Value

provided by Udemy

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