Design a marketing campaign and learn how to create brand excitement and attract engaged customers!
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Customer Centric Marketing for Entrepreneurs course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
It is not uncommon for students, executives and business owners to feel overwhelmed by the myriad of marketing solutions available today. How do you decide if social media, direct sales or perhaps event marketing is right for your business? This course helps you understand how to build a brand and reach your potential and current customers in the most effective and efficient manner.The landscape for marketing (identifying and seizing opportunities for market growth) has changed dramatically over the past decade, making marketing decisions more confusing than ever before. Understanding how to quickly identify true customer needs and then apply the learnings to identify the right marketing approach for your company is critical if you are looking to launch and/or grow a business.In this unique entrepreneurial marketing course, you will gain practical experience by learning how to design a customer-centric marketing campaign for your own business or for an organization that needs marketing support. We will teach you how to better understand your customers’ needs and use this knowledge to develop and launch a marketing campaign that engages consumers and creates traction using the right marketing channels. Your campaign might be an integrated social media program, an event-driven workshop, a sales outreach initiative or something entirely different.You will learn how to view the customer engagement experience through the eyes of your target market to effectively build a strong brand. Finally, you will learn how to evaluate and measure the success of your campaign to ensure you can either repeat successful marketing initiatives that worked or pivot when the campaign does not meet your business growth goals.
Difficulty Level
Intermediate
Some foundational knowledge required
Subject Category
Business & Management
Part of our Business & Management curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Budget-Friendly Course
Typically around $49
Pricing may vary. Check the course provider for current promotions and exact pricing.
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