Customer Relationship Management

Online Course

edX
Customer Relationship Management

What is the course about?

Customer Relationship Management
The course Customer Relationship Management is an online class provided by Indian Institute of Management Bangalore through edX. The skill level of the course is Intermediate. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.

Course description

Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability. Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention. In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations. Topics covered include: Customer retention Customer centricity Customer lifetime value Customer value management

Prerequisites & Facts

Customer Relationship Management

Course Topic

Business and Management

University, College, Institution

Indian Institute of Management Bangalore

Course Skill Level

Intermediate

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Customer Relationship Management

To obtain a verified certificate from edX / Indian Institute of Management Bangalore you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (50.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Indian Institute of Management Bangalore
Customer Relationship Management
provided by edX

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Customer Relationship Management
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School: Indian Institute of Management Bangalore
Topic: Business and Management