Digital Marketing Analytics - Advanced Attribution using R

Online Course

Udemy

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Digital Marketing Analytics – Advanced Attribution using R

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
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What is the course about?

Digital Marketing Analytics – Advanced Attribution using R

The course Digital Marketing Analytics – Advanced Attribution using R is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

4 Attribution models showing how to measure digital marketing channel ROI on your bottom line using R programming.

Course description

Digital Marketing Analytics – Advanced Attribution using R

How to calculate Digital Marketing ROI using 4 different types of attribution models
Basic R Programming
Excel
Calculate metrics to determine which channel provides the highest financial returns

Basic Excel formatting
Basic digital marketing channel terminologies like Google organic, paid ads, utm, etc.
Basic Google Analytics
Probability & Statistics knowledge helpful but not required

1 hour on-demand video
4 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of Completion
Anuj Shrestha

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Prerequisites & Facts

Digital Marketing Analytics – Advanced Attribution using R

Course Topic

Digital Marketing, Marketing

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Digital Marketing Analytics – Advanced Attribution using R

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Udemy

Digital Marketing Analytics – Advanced Attribution using R

provided by Udemy

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