Learn about the importance of earned media and how to evaluate it so you can understand how to improve your online presence.
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
Earned media are the articles and mentions on social media that are produced by others about you. They can play a key role increasing the size of your online presence.
On this course you will learn about strategies for setting up social media listening and monitoring programs. You will also learn how to collect Twitter data using two different methods on Google Spreadsheets.
This comprehensive Digital Media Analytics: Earned Media curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Digital Media Analytics: Earned Media course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Course Instructor
How brands use social listening
Expert instructor with industry experience
Subject Category
Business & Management, Data Analytics
Part of our Business & Management, Data Analytics curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
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