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Digital Media Analytics: Earned Media

Online Course

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Digital Media Analytics: Earned Media
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Digital Media Analytics: Earned Media
The course Digital Media Analytics: Earned Media is an online class provided by Purdue University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn about the importance of earned media and how to evaluate it so you can understand how to improve your online presence.

Course description
  • Discover the importance of earned media
  • 2 weeks
  • Earned media are the articles and mentions on social media that are produced by others about you. They can play a key role increasing the size of your online presence.
  • On this course you will learn about strategies for setting up social media listening and monitoring programs. You will also learn how to collect Twitter data using two different methods on Google Spreadsheets.
  • Understanding and making the most of earned media
  • How to get earned media
  • Best practices for earned media campaigns
  • Earned media strategies for content marketing plans
  • Introduction to social listening
  • Benefits of social listening
  • How brands use social listening
  • Engaging customers on social media
  • Tools for social media analytics
  • Collecting tweets from social media
  • Social media listening tools
  • This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
  • Purdue University
  • One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.
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Prerequisites & Facts

Digital Media Analytics: Earned Media

Course Topic

Business, Data Analytics, Decision Making

University, College, Institution

Purdue University

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Digital Media Analytics: Earned Media

To obtain a verified certificate from Future Learn / Purdue University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Purdue University
Digital Media Analytics: Earned Media
provided by Future Learn
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Reviews

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Here you can find information, reviews and user experiences for the course “Digital Media Analytics: Earned Media“. The provider of the course – “Purdue University” – will be glad to answer any questions you may have about the class, click here to use the offical support channels. It would be great if you could share your experience of participating in the course – Your honest review will surely help others to choose the right class!
School: Purdue University
Topic: Business & Management, Data Analytics

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