Digital Media Analytics: Paid Media

Online Course

Purdue University

Future Learn

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Digital Media Analytics: Paid Media

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Digital Media Analytics: Paid Media

The course Digital Media Analytics: Paid Media is an online class provided by Purdue University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics.

Course description

Ensure your social media campaigns are effective
2 weeks

On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.

Introduction to Paid media
How can a business benefit from using Paid media
Social media advertising and returns on investment
Google Adwords
Facebook Ads
Twitter Ads
Youtube Ads
Using keywords
Differences between campaign, ad set, and ad

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

Purdue University
One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.

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Prerequisites & Facts

Digital Media Analytics: Paid Media

Course Topic

Business & Management

University, College, Institution

Purdue University

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Digital Media Analytics: Paid Media

To obtain a verified certificate from Future Learn / Purdue University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Purdue University

Digital Media Analytics: Paid Media

provided by Future Learn

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