Digital Skills: Digital Marketing

Online Course

Accenture

Future Learn

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Digital Skills: Digital Marketing

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Digital Skills: Digital Marketing

The course Digital Skills: Digital Marketing is an online class provided by Accenture through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn about some of the different digital marketing strategies and techniques that are available for businesses to use.

Course description

Learn to use digital marketing to grow your career or business
2 weeks

Digital marketing can be a crucial tool to grow a business. On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers.

Introduction to digital marketing
Display and pay-per-click advertising
Search engine optimisation
Email marketing
How to integrate these techniques

Introduction to digital marketing
Display and pay-per-click advertising

Describe what digital marketing is
Explain why digital marketing is important for businesses
Describe the different types of digital marketing including; display advertisements, pay per click, search engine optimisation, and email marketing
Explain how the different digital marketing methods can deliver value to businesses
Identify the key features that should be included in a digital marketing strategy
Describe how businesses can use data to target customers in their digital marketing campaign
Explain the benefit and importance of integrating different digital marketing techniques

This course is for anyone with an interest in digital marketing who is seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Accenture
Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.

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Prerequisites & Facts

Digital Skills: Digital Marketing

Course Topic

Business & Management, Digital Marketing, Marketing

University, College, Institution

Accenture

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Digital Skills: Digital Marketing

To obtain a verified certificate from Future Learn / Accenture you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Accenture

Digital Skills: Digital Marketing

provided by Future Learn

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