Digital Skills: Social Media

Online Course

Accenture

Future Learn

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Digital Skills: Social Media

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Digital Skills: Social Media

The course Digital Skills: Social Media is an online class provided by Accenture through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn how to use social media for business, from creating a social media presence to measuring success.

Course description

Learn how to effectively use social media for business
2 weeks

Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.
You’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.

What is social media?
Target groups
Social media channels
Managing your social media presence
Social media management tools
Social media top tips
The importance of performance measurement
Social media listening

Explain what Social Media is
Describe how it can be used to build a brand
Explain what target groups are
Identify social media channels
Explain tips for messaging
Describe the role of a Social Media Manager
Identify Social Media Management tools

This course is for those seeking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Accenture
Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.

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Prerequisites & Facts

Digital Skills: Social Media

Course Topic

Business & Management, Digital Marketing, Marketing, Social Media

University, College, Institution

Accenture

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Digital Skills: Social Media

To obtain a verified certificate from Future Learn / Accenture you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Accenture

Digital Skills: Social Media

provided by Future Learn

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