Digital Skills: Web Analytics

Online Course

Future Learn
Go to Future Learn
Start Learning
Digital Skills: Web Analytics
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Digital Skills: Web Analytics
The course Digital Skills: Web Analytics is an online class provided by Accenture through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn about the role of analytics in business, the types of analytics and techniques used and why they are important.

Course description
  • Explore the world of analytics and develop skills to grow your career
  • 2 weeks
  • Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.
  • You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.
  • Explore different types of analytics and why they are important for business
  • Review the processes, including measuring objectives and outcomes, to continually improve your product or business
  • Define segmentation and benchmarking
  • Explore five steps to creating a measurement plan
  • Learn to apply analytics by looking at some challenges for businesses
  • Practise how to start using Google Analytics
  • Explore different types of analytics and why they are important for business
  • Review the processes, including measuring objectives and outcomes, to continually improve your product or business
  • Define segmentation and benchmarking
  • Explore five steps to creating a measurement plan
  • Learn to apply analytics by looking at some challenges for businesses
  • Practise how to start using Google Analytics
  • Describe what analytics is
  • Explain why analytics is important for business
  • Identify the different types of analytics including descriptive, diagnostic and prescriptive
  • Describe the various web analytics processes and metrics used to measure online success
  • Describe the segmentation process and explain why it is a useful analytical technique
  • Identify the challenges faced by businesses in getting the right data
  • Describe what Google Analytics is and explain why it is a useful tool
  • This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
  • Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.
  • Accenture
  • Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.
Start Learning

Prerequisites & Facts

Digital Skills: Web Analytics

Course Topic

Development, Programming Languages, SAS

University, College, Institution

Accenture

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Start Learning

Degree & Cost

Digital Skills: Web Analytics

To obtain a verified certificate from Future Learn / Accenture you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Accenture
Digital Skills: Web Analytics
provided by Future Learn
Start Learning

Reviews

[display-frm-data id=”8278″ filter=”1″]

Please select a valid form
Here you can find information, reviews and user experiences for the course “Digital Skills: Web Analytics“. The provider of the course – “Accenture” – will be glad to answer any questions you may have about the class, click here to use the offical support channels. It would be great if you could share your experience of participating in the course – Your honest review will surely help others to choose the right class!
School: Accenture
Topic: Business & Management, Data Analytics, Digital Marketing, Marketing

More classes & courses

Start E-Learning
Popular courses with huge future potential
Schools & Universities
Learn with some of the best schools of the world
More online courses
Continue being curious & the world is yours
Contact us | Privacy Policy
© 2025 All Rights Reserved