Evidence-Based Global Management

Evidence-based global management explores how traditional management theory and concepts apply in the global context. The world around us has never felt so small. Modern telecommunications and affordable long distance travel have exposed people to different cultures, and created unprecedented opportunities for globally-minded organizations. However, the risks of globalization are enormous, and costly mistakes and failure are more common than success. This global business course will critically review existing and new evidence in the areas of culture, market selection, partnering, and strategy to ensure that aspiring managers are provided with the knowledge and skills to be successful in a global market. The knowledge and skills developed in this course are particularly valuable for emerging global leaders, established managers of multi-national corporations, and entrepreneurs with an eye to import export. This course is part of the Evidence-Based Management MicroMasters Programs.