Position your organization for success by learning how to evaluate research and evidence to identify and support key marketing strategies.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Evidence-Based Stakeholder Marketing course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Evidence-based marketing provides the knowledge and skills needed to navigate the brave new world of digital marketing, to develop a marketing mix, and to create cost-effective marketing strategies that cut through the clutter. There are plenty of courses that will teach you the principles and practices of marketing, and plenty of books that will introduce you to the next “big” thing. This is particularly true in the Internet age, with new digital marketing opportunities seeming to appear daily. Some have even questioned whether the basic principles and practices of marketing still apply in this new digital world. Drawing on the evidence-based framework, this marketing course teaches managers how to evaluate the evidence in support of new and existing marketing strategies, guiding them to identify the best strategy for different stakeholders, and giving them the tools to evaluate the impact of their marketing activities. The knowledge and skills developed in this course are an important addition to the arsenal of marketing analysts, emerging and established marketing managers, and market-oriented entrepreneurs. This course is part of the Evidence-Based Management MicroMasters Program.
Difficulty Level
Intermediate
Some foundational knowledge required
Subject Category
Business & Management, Data Analysis & Statistics
Part of our Business & Management, Data Analysis & Statistics curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Professional Course
Investment around $149
Pricing may vary. Check the course provider for current promotions and exact pricing.
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