Find the right markets for your innovation - A tool for entrepreneurs and innovators for choosing which markets to play in.

Online Course

edX
Find the right markets for your innovation – A tool for entrepreneurs and innovators for choosing which markets to play in.

What is the course about?

Find the right markets for your innovation – A tool for entrepreneurs and innovators for choosing which markets to play in.
The course Find the right markets for your innovation – A tool for entrepreneurs and innovators for choosing which markets to play in. is an online class provided by École polytechnique fédérale de Lausanne through edX. The skill level of the course is Introductory. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn how to apply the Market Opportunity Navigator – a three-step tool for identifying, evaluating and strategizing market opportunities – to get the most value for your innovation.

Course description

As entrepreneur or innovator you are trained to run fast, but…Are you running in the right direction? Choosing the right market for your innovation is the biggest, and trickiest, question for innovators. Research has shown that all too often entrepreneurs don’t spend enough time identifying and researching their market opportunities – instead they jump at the first opportunity that looks good, and fail to properly evaluate and leverage other opportunities. This common mistake often leads them to choose the wrong market or lock themselves into one specific direction. In this course, you will learn how to set a promising strategy, by using a business tool called the Market Opportunity Navigator. This tool offers an easy to apply framework to better identify, evaluate and focus on the right market opportunities.It  encompasses three simple steps, with dedicated worksheets to guide you through the process: Search broadly-  to generate your set of market opportunities Assess deeply- to evaluate your options and compare their attractiveness Strategize smartly- to focus on the most attractive opportunity while remaining agile This structured tool works for entrepreneurs and managers in established companies, when-ever they need to plan or rethink their strategy.

Prerequisites & Facts

Find the right markets for your innovation – A tool for entrepreneurs and innovators for choosing which markets to play in.

Course Topic

Business and Management

University, College, Institution

École polytechnique fédérale de Lausanne

Course Skill Level

Introductory

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Find the right markets for your innovation – A tool for entrepreneurs and innovators for choosing which markets to play in.

To obtain a verified certificate from edX / École polytechnique fédérale de Lausanne you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (49.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
École polytechnique fédérale de Lausanne
Find the right markets for your innovation – A tool for entrepreneurs and innovators for choosing which markets to play in.
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Find the right markets for your innovation – A tool for entrepreneurs and innovators for choosing which markets to play in.
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School: École polytechnique fédérale de Lausanne
Topic: Business and Management