Fundamentals of Digital Marketing, Social Media, and E-Commerce

Online Course

edX
Fundamentals of Digital Marketing, Social Media, and E-Commerce

What is the course about?

Fundamentals of Digital Marketing, Social Media, and E-Commerce
The course Fundamentals of Digital Marketing, Social Media, and E-Commerce is an online class provided by The Wharton School of the University of Pennsylvania through edX. The skill level of the course is Intermediate. It may be possible to receive a verified certification or use the course to prepare for a degree.

Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education.

Course description

Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base. In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing. The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment. This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points. The themes are: Behavioral foundations for understanding and navigating the new online-offline landscape New forms of interaction, including formation of networks and reputation building Tools and principles of digital marketing action including online advertising on fixed and mobile devices New media platforms and emergence of “organic” celebrities and communities This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers This course evolved from the University of Pennsylvania’s Wharton School’s very first course on digital marketing and e-commerce. This course is part of Wharton’s Digital Marketing Professional Certificate. For more information, see here.

Prerequisites & Facts

Fundamentals of Digital Marketing, Social Media, and E-Commerce

Course Topic

Business and Management

University, College, Institution

The Wharton School of the University of Pennsylvania

Course Skill Level

Intermediate

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Fundamentals of Digital Marketing, Social Media, and E-Commerce

To obtain a verified certificate from edX / The Wharton School of the University of Pennsylvania you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (585.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
The Wharton School of the University of Pennsylvania
Fundamentals of Digital Marketing, Social Media, and E-Commerce
provided by edX

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School: The Wharton School of the University of Pennsylvania
Topic: Business and Management