Introduction to Marketing Analytics

Online Course

Udacity
Introduction to Marketing Analytics

What is the course about?

Introduction to Marketing Analytics
The course Introduction to Marketing Analytics is an online class provided by Udacity. It may be possible to receive a verified certification or use the course to prepare for a degree.
Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.
Course description
  • Introduction to Marketing Analytics
  • 3 Months (5 hrs/week)
  • In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.
  • In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics, and marketing analytics.
  • No prerequisites.
  • Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.
  • Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.
  • In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.
  • In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.
  • You will need a Gmail account to use Google Analytics and Data Studio.
  • You will need a Gmail account to use Google Analytics and Data Studio.
  • Introduction to Data Analysis
  • Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.
  • Interpret a Data Visualization
  • Analyze Survey Data
  • Data Visualization
  • Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.
  • Storytelling With Data
  • Build Data Dashboards
  • Google Analytics
  • In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.
  • Advanced Displays, Segments & Views
  • Navigating, Reports, & Dashboards
  • Marketing Analytics
  • In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.
  • Crafting an Analytic Brief
  • Create a Campaign Report
  • No prerequisites.
  • This Nanodegree program is an excellent introduction to the fundamentals of data and marketing analysis. You will leave with practical skills that you can apply in any job. These skills are also an excellent foundation for a career in marketing analysis, data analysis, and data science.
  • This is an introductory program that is not designed to prepare you for a specific job. However it is well-suited for those those looking to apply data skills in their current roles. It is also a great first step on a journey to becoming a marketing analyst or data scientist. We have more courses that will pick up from where this course leaves off to help you become ready for a career in marketing or data science.
  • This Nanodegree program offers an ideal path for students new to marketing and data analysis. Data is a transformational force in every marketing team and business. Analysis of data has become a mandatory skill to have in order to provide value in any organization. This Nanodegree program offers an introduction to the world of data. By learning foundational marketing and analytics tools, you will be ready to advance in a career in marketing analytics.

Prerequisites & Facts

Introduction to Marketing Analytics

Course Topic

Computer Science, Marketing

University, College, Institution

Udacity

Course Skill Level

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Introduction to Marketing Analytics

To obtain a verified certificate from Udacity you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (399 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Udacity
Introduction to Marketing Analytics
provided by Udacity

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School: Udacity
Topic: Computer Science, Marketing
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