Learn practical marketing strategies and tools that enable enterprises to stand out in a competitive marketplace.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Introduction to Marketing: Tools to Set Enterprises Apart course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns. This business and management course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage for an enterprise. In an exciting age where innovation and new business models are required to stay ahead of competitors, we explore how new players in a market can achieve impact through marketing, providing you with unique insight to even apply within your own business venture. Learn how to build a compelling value proposition, establish presence in a market, and compete effectively against rivals. Learn how marketers use segmentation, targeting, positioning, branding, design, pricing, channels and integrated marketing communications to win against competitors, attract customers and build brand loyalty. No previous knowledge of marketing is needed. All you need is an open-mind and the ability to think creatively.
Difficulty Level
Introductory
Suitable for motivated learners
Subject Category
Business & Management
Part of our Business & Management curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Budget-Friendly Course
Typically around $49
Pricing may vary. Check the course provider for current promotions and exact pricing.
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