The most comprehensive introductory course on programmatic advertising that you will find on the internet.
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
Understand what Programmatic Advertising really is
Learn the fundamentals of digital and programmatic advertising auctions
Know and understand the various components in the programmatic advertising ecosystem - DSPs, SSPs, ad exchanges, ad networks etc.
Get up to speed with programmatic advertising terminology - frequency capping, ATF, BTF, RON, ROS
Understand first, second & third party data
This comprehensive Introduction to Programmatic Advertising curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Introduction to Programmatic Advertising course:
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Course Instructor
Rohit Uttamchandani
Expert instructor with industry experience
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
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