Introduction to Programmatic Advertising

Online Course

Udemy
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Introduction to Programmatic Advertising
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Introduction to Programmatic Advertising
The course Introduction to Programmatic Advertising is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

The most comprehensive introductory course on programmatic advertising that you will find on the internet.

Course description
  • Introduction to Programmatic Advertising
  • Understand what Programmatic Advertising really is
  • Learn the fundamentals of digital and programmatic advertising auctions
  • Know and understand the various components in the programmatic advertising ecosystem – DSPs, SSPs, ad exchanges, ad networks etc.
  • Get up to speed with programmatic advertising terminology – frequency capping, ATF, BTF, RON, ROS
  • Understand first, second & third party data
  • Have a basic knowledge of digital marketing and advertising
  • Understand digital marketing terms like impressions, CPM and CPC
  • A basic knowledge of Google Ads would be helpful, but is not a mandatory requirement
  • Be eager to learn!
  • 2.5 hours on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
  • Rohit Uttamchandani
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Prerequisites & Facts

Introduction to Programmatic Advertising

Course Topic

Architectural Design, Design, Revit

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Introduction to Programmatic Advertising

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Udemy
Introduction to Programmatic Advertising
provided by Udemy
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Reviews

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School: Udemy
Topic: Digital Marketing, Marketing

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