Managing the Value of Customer Relationships

Online Course

edX
Managing the Value of Customer Relationships

What is the course about?

Managing the Value of Customer Relationships
The course Managing the Value of Customer Relationships is an online class provided by The Wharton School of the University of Pennsylvania through edX. The skill level of the course is Intermediate. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value.

Course description

Did you know your best opportunities for growth may not lie solely in developing new “blockbuster” products or services? They may instead be found by focusing on your existing best customers — and finding new customers with similar behavioral tendencies. Created by Professor Peter Fader, a world-renowned thought leader on marketing analytics and co-founder of Zodiac, a predictive analytics solution built on the breakthrough consumer behavior models developed by Professor Fader, this marketing course is designed to help you identify your most valuable customers and maximize their strategic value. You might have the data and the technology to track your best customers, but how can you meaningfully differentiate them from the rest? How do you align your operations around them? And how do you create and sustain competitive advantages from such practices? In this course, you’ll radically rethink how you develop and implement customer-centric strategies that you can apply to your existing customers today. You’ll also gain valuable insights into how to apply performance metrics and rethink product development processes in order to meet the needs of your most valuable customers. This course is part of Wharton’s Digital Marketing Professional Certificate. For more information, see here.

Prerequisites & Facts

Managing the Value of Customer Relationships

Course Topic

Business and Management

University, College, Institution

The Wharton School of the University of Pennsylvania

Course Skill Level

Intermediate

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Managing the Value of Customer Relationships

To obtain a verified certificate from edX / The Wharton School of the University of Pennsylvania you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (585.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
The Wharton School of the University of Pennsylvania
Managing the Value of Customer Relationships
provided by edX

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School: The Wharton School of the University of Pennsylvania
Topic: Business and Management