Marketing Analytics: Competitive Analysis and Market Segmentation

Online Course

edX
Marketing Analytics: Competitive Analysis and Market Segmentation

What is the course about?

Marketing Analytics: Competitive Analysis and Market Segmentation
The course Marketing Analytics: Competitive Analysis and Market Segmentation is an online class provided by University of California, Berkeley through edX. The skill level of the course is Intermediate. It may be possible to receive a verified certification or use the course to prepare for a degree.
Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.
Course description
In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision. You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability. This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Prerequisites & Facts

Marketing Analytics: Competitive Analysis and Market Segmentation

Course Topic

Business and Management, Computer Science, Data Analysis and Statistics

University, College, Institution

University of California, Berkeley

Course Skill Level

Intermediate

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Marketing Analytics: Competitive Analysis and Market Segmentation

To obtain a verified certificate from edX / University of California, Berkeley you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (249.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
University of California, Berkeley
Marketing Analytics: Competitive Analysis and Market Segmentation
provided by edX

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School: University of California, Berkeley
Topic: Business and Management, Computer Science, Data Analysis and Statistics
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