Marketing Analytics for Retail Business Management

Online Course

Udemy
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Marketing Analytics for Retail Business Management
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Marketing Analytics for Retail Business Management
The course Marketing Analytics for Retail Business Management is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Retail analytics using MS Excel – Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

Course description
  • Marketing Analytics for Retail Business Management
  • Become proficient in using powerful tools such as excel solver to create forecasting models
  • Learn how to estimate the trend and seasonal aspects of sales
  • Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products
  • Understand how to interpret the result of Linear Regression model and translate them into actionable insight
  • Learn practical concepts of how to get revenue/profit optimized price point in case of Bundle products.
  • You will need a PC with any version of Excel installed in it
  • Basic understanding of Excel operations like opening, closing and saving a file
  • 11 hours on-demand video
  • 3 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
  • Start-Tech Academy
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Prerequisites & Facts

Marketing Analytics for Retail Business Management

Course Topic

Health and Safety, Social Sciences

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Marketing Analytics for Retail Business Management

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Udemy
Marketing Analytics for Retail Business Management
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Reviews

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School: Udemy
Topic: Analytics & Automation, Marketing, Marketing Analytics

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