Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Marketing Analytics: Marketing Measurement Strategy course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
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Everything you need to know about this online course, from duration to certification
Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success. In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions. This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
Difficulty Level
Introductory
Suitable for motivated learners
Subject Category
Computer Science, Business & Management, Data Analysis & Statistics
Part of our Computer Science, Business & Management, Data Analysis & Statistics curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Comprehensive Program
Professional training from $249
Pricing may vary. Check the course provider for current promotions and exact pricing.
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