Marketing Analytics: Marketing Measurement Strategy

Online Course

edX
Marketing Analytics: Marketing Measurement Strategy

What is the course about?

Marketing Analytics: Marketing Measurement Strategy
The course Marketing Analytics: Marketing Measurement Strategy is an online class provided by University of California, Berkeley through edX. The skill level of the course is Introductory. It may be possible to receive a verified certification or use the course to prepare for a degree.
Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.
Course description
Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success. In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions. This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Prerequisites & Facts

Marketing Analytics: Marketing Measurement Strategy

Course Topic

Business and Management, Computer Science, Data Analysis and Statistics

University, College, Institution

University of California, Berkeley

Course Skill Level

Introductory

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Marketing Analytics: Marketing Measurement Strategy

To obtain a verified certificate from edX / University of California, Berkeley you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (249.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
University of California, Berkeley
Marketing Analytics: Marketing Measurement Strategy
provided by edX

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School: University of California, Berkeley
Topic: Business and Management, Computer Science, Data Analysis and Statistics
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