Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Marketing Analytics: Products, Distribution and Sales course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers. You will also learn how to apply conjoint analysis to identify the product features that your consumers want most. This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
Difficulty Level
Intermediate
Some foundational knowledge required
Subject Category
Computer Science, Business & Management, Data Analysis & Statistics
Part of our Computer Science, Business & Management, Data Analysis & Statistics curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Comprehensive Program
Professional training from $249
Pricing may vary. Check the course provider for current promotions and exact pricing.
Marketing Analytics: Products, Distribution and Sales isn't for you? Don't worry, explore these courses and advance your skills or learn something totally new.
