Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained

Online Course

Udemy
Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained

What is the course about?

Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
The course Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Understand the different pricing models for the different advertising media, so you can budget according to your goals.

Course description
  • Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
  • Understand the different advertising pricing model
  • Create an advertising budget based on marketing objective
  • Compare advertising effectiveness across different pricing models and advertising channels
  • Basic spreadsheet skills (e.g. Excel, Google Sheet)
  • 33 mins on-demand video
  • 3 articles
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
  • Jeannie Chan

Prerequisites & Facts

Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained

Course Topic

Advertising, Marketing, Marketing Strategy

University, College, Institution

Udemy

Course Skill Level

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Udemy
Marketing Tool: Media Budgeting: CPC/PPC, CPA, CPM explained
provided by Udemy

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School: Udemy
Topic: Advertising, Marketing, Marketing Strategy