Understand the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel from TuckX and the Tuck School of Business at Dartmouth.
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What you need before starting this Omnichannel Strategy and Management course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
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Everything you need to know about this online course, from duration to certification
Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer’s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer’s business model. In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won’t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer’s needs. We have designed this course based on our own work in omnichannel retail. The course will suit a variety of participants from retail owners and undergraduate business majors, to retail specialists.
Difficulty Level
Intermediate
Some foundational knowledge required
Subject Category
Business & Management
Part of our Business & Management curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
Professional Course
Investment around $99
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