Online Business: Digital Marketing for Success

Online Course

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Online Business: Digital Marketing for Success
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Online Business: Digital Marketing for Success
The course Online Business: Digital Marketing for Success is an online class provided by RMIT University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Understand how digital marketing can help your startup with one of four courses in the Online Business Success program.

Course description
  • 4 weeks
  • This free online course will introduce you to the rapidly evolving world of digital marketing and the role it plays in driving awareness and sales for online businesses. We will go on a customer journey together, to discover how people use digital to search, engage, review and buy.
  • Learn how to create a digital marketing strategy
  • If you don’t know where you’re going, you’ll never arrive, which is why you need a strategy to direct your digital marketing decisions. We will provide you with a step-by-step guide to creating your own digital marketing strategy, to keep you on the right track towards engaging and retaining your most valuable customers online.
  • Explore digital marketing tools
  • There are so many ways you can engage online and new digital marketing tools evolving everyday. We’ll give you an overview of what’s available and drill down into the four main components: search, content, social and email.
    We’ll let you try your hand at using some of the tools and help you understand the opportunities each presents, to form part of a compelling digital marketing campaign, which will get your online business noticed.
  • By the end of the course, you will:
  • understand digital marketing and the opportunities it presents for online business;
    realise the importance of a digital marketing strategy;
    know the different forms of digital marketing and best application of each;
    create the digital customer journey;
    prepare for developing content;
    and design measurement and analytics.
  • Get expert online business advice
  • This course is one of four in the Online Business Success program from RMIT University. On every course, you will be guided by academics from the College of Business and the Business Enterprise Unit. Plus you’ll hear from successful online entrepreneurs about how they run their own digital marketing campaigns.
  • The connection between traditional and digital media to develop an integrated a plan.
  • The differences between paid, owned and earned media when selecting the appropriate media tools to fit the online business needs.
  • Elements that create a digital marketing plan to reach identified target audiences.
  • The comparison between various digital marketing tools that impacts the return on investment.
  • How to leverage company owned digital resources to maximise internal resources.
  • The effect that search engine optimisation has on a company’s target audience reach.
  • The types of listening tools that evaluate target audience attitudes’ to brands and competitor activities.
  • The types of metrics that measure effectiveness of a digital plan that achieve the business goals.
  • Assess your business against competitors and market trends to determine the types of digital technologies that are most effective.
  • Explore the elements that support a digital strategy by distinguishing between the different types of digital marketing tools and their impact on online business.
  • Develop a digital plan by selecting the most appropriate digital marketing tools that align with the business vision and digital strategy.
  • Improve the overall reach to your target audience by testing and reviewing your effectiveness of the digital marketing tools.
  • This course is targeted at learners who have a small online business or are considering setting up a small online business and wish to understand the principles of digital marketing, how to create a digital marketing strategy, and how to develop components of a campaign and evaluate their effectiveness. No digital marketing skills are necessary.
  • RMIT University
  • One of Australia’s original tertiary institutions, RMIT is a global university, with over 80,000 students, specialising in technology, design and enterprise.
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Prerequisites & Facts

Online Business: Digital Marketing for Success

Course Topic

Development, ECMAscript, Web Development

University, College, Institution

RMIT University

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Online Business: Digital Marketing for Success

To obtain a verified certificate from Future Learn / RMIT University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
RMIT University
Online Business: Digital Marketing for Success
provided by Future Learn
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Here you can find information, reviews and user experiences for the course “Online Business: Digital Marketing for Success“. The provider of the course – “RMIT University” – will be glad to answer any questions you may have about the class, click here to use the offical support channels. It would be great if you could share your experience of participating in the course – Your honest review will surely help others to choose the right class!
School: RMIT University
Topic: Business & Management, Digital Marketing, Marketing

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