Principles of Service Management

Online Course

Hanken School of Economics

Future Learn

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Principles of Service Management

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Principles of Service Management

The course Principles of Service Management is an online class provided by Hanken School of Economics through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Your customers are your key resource. Explore a service-based approach to marketing and management that can better serve them.

Course description

Find out what the discipline of service management can do for your business
7 weeks

Today an increasing number of companies compete on service, not product. As a result, understanding a service-based approach to business is essential – even for product-based businesses.
On this course you’ll learn the latest thinking in service management, exploring a service-centric perspective to marketing and management. You’ll examine service as a business model, the value creation process, customer perceived quality and promise management.
Ultimately, you’ll discover how service-based thinking can help you better serve your customer, and overcome a range of business challenges.

Week 1 – Service as a perspective on business
Week 2 – The importance of service quality
Week 3 – Customer relationship management
Week 4 – A profitable service business
Week 5 – Productivity in the service context
Week 6 – Communicating a service brand
Week 7 – From manufacturing to service (logic)

Identify and understand central theories, concepts and models within service management
Apply relevant theories, concepts and models to common service management challenges
Explore the relevance of and opportunities for service-based thinking in business operations

This course would be particularly relevant to business professionals and managers interested in the potential of adopting a service-based strategy, whether their firms are currently operating in an industrial or consumer context, or a manufactured goods or services context. It is also relevant for business students wishing to specialise in service management and marketing.

Hanken School of Economics
Hanken is a triple crown accredited Finnish university with long experience in education and research in business. Located in Helsinki and Vaasa, Hanken has 2,500 students from all around the world.

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Prerequisites & Facts

Principles of Service Management

Course Topic

Business & Management, Management & Leadership, Marketing

University, College, Institution

Hanken School of Economics

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Principles of Service Management

To obtain a verified certificate from Future Learn / Hanken School of Economics you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Hanken School of Economics

Principles of Service Management

provided by Future Learn

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