Building B2B personas for the enterprise - an introductory course
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
Discover how and why the B2B "buyer persona" is a critical ingredient to your product positioning, messaging, and go-to-market plans.
Learn how to build, critique, and apply the B2B "buyer persona" to your enterprise or start-up business.
Expand your marketing experience as you build and hone your persona skills online and on your schedule.
Evaluate your success by mastering post-lesson tests and pre- and post-assessment quizzes.
Discover how to collaborate with your colleagues as your work the persona exercise.
This comprehensive Product Management & Marketing: Personas curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Product Management & Marketing: Personas course:
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Course Instructor
Mike Gospe
Expert instructor with industry experience
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
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