How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data.
What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.
During this social media analytics course, you will use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.
This comprehensive Social Media Analytics: Using Data to Understand Public Conversations curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Social Media Analytics: Using Data to Understand Public Conversations course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Subject Category
Business & Management, Data Analytics, Digital Marketing, Marketing, Social Media
Part of our Business & Management, Data Analytics, Digital Marketing, Marketing, Social Media curriculum
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
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