Social Media Strategy: 9 Steps for Business and Government

Online Course

Udemy

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What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
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What is the course about?

Social Media Strategy: 9 Steps for Business and Government

The course Social Media Strategy: 9 Steps for Business and Government is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

WRITING & Implementing a SOCIAL MEDIA STRATEGY Marketing Public Relations & Comms Social Media Managers

Course description

Social Media Strategy: 9 Steps for Business and Government

Write a social media strategy for Corporate or Government internal stakeholders or external clients
Implement the 9 steps of a social media strategy including Purpose, Voice, Key Influencer Relationships, Campaigns and more.
Identify and communicate what should and should not be included in a social media strategy for Corporate and Goverment
Use Corporate Government and Non Profit case studies and analysis of social media strategies, implementation and adaptation to inform your strategy and execution.
Write a Corporate or Government strategy around a pitch document (included in this course) that will test your new knowledge!

Understand a STRATEGY is not how to use Facebook but documenting and processes for Business and Government to manage social media strategically
Access to a laptop, how to search on Google or other search tools and the ability to access Facebook, Twitter etc is a prerequisite
It is assumed the student is already familiar with communications, marketing and public relations practices and be interested in applying social media to those frameworks.
Some understanding of what social media means to Business and Organisations, and the challenges to be faced would be beneficial.

3 hours on-demand video
16 articles
5 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of Completion
Laurel Papworth

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Prerequisites & Facts

Social Media Strategy: 9 Steps for Business and Government

Course Topic

Marketing, Public Relations, Social Media Marketing

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Social Media Strategy: 9 Steps for Business and Government

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Udemy

Social Media Strategy: 9 Steps for Business and Government

provided by Udemy

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