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Online Course: The Digital Economy: Selling Through Customer Insight

All LevelsThe Open UniversityEnglish

The Digital Economy: Selling Through Customer Insight

Uncover new perspectives on the role and behaviour of your customers, to enhance your sales and marketing.

Taught by Key trends in the digital economy and the impact on customer insight

Suitable for everyone

Enroll in This Course

✓ Instant access•✓ Learn at your pace

What You'll Learn in This Course

Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.

Learning Outcome 1

No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, your business is set to fail.

Learning Outcome 2

This online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.

Learning Outcome 3

You will develop an understanding of how customer relationship management breeds business development success; critically evaluate accepted wisdom on how marketing influences customers; and learn how marketers increasingly draw on powerful information systems to build a holistic view of customers.

Skills You'll Develop

This comprehensive The Digital Economy: Selling Through Customer Insight curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.

Hands-on LearningPractical ExercisesReal-World ProjectsIndustry Best Practices

Course Requirements & Target Audience

Understand what you need to succeed in this course and determine if it's the right fit for your learning goals

Prerequisites & Requirements

What you need before starting this The Digital Economy: Selling Through Customer Insight course:

Demonstrate knowledge and critical understanding of how customers behave in the digital economy and describe the role of information systems in creating customer insight
Apply exchange theory to a range of different business models to create mutual benefit for suppliers and buyers
Explore and conduct theoretically-informed analysis of decision making in consumer and organisational markets and assess digital marketing communications against research-based criteria
Apply and use insight-driven selling to improve performance, and engage with relevant ethical issues driven by the digital economy

Who This Course Is For

This course is perfect for:

Motivated learners at any level
Self-paced students
Anyone interested in the subject

This course might not be suitable if:

• You're looking for a quick tutorial rather than comprehensive learning
• You prefer learning without structured curriculum
• You need highly specialized or niche content

Course Information & Details

Everything you need to know about this online course, from duration to certification

Course Instructor

Key trends in the digital economy and the impact on customer insight

Expert instructor with industry experience

Subject Category

Business & Management, Data Analytics, Digital Marketing

Part of our Business & Management, Data Analytics, Digital Marketing curriculum

Course Language

English

All materials in English

Start Your Learning Journey Today

This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.

The Open University Course

Course Enrollment

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Check provider for latest offers

Pricing may vary. Check the course provider for current promotions and exact pricing.

What's Included

Tools and technologies that enable businesses to use big data to access and deliver value
How technologies such as big data, the cloud and open-source are driving the digital economy
Insight in the context of sales
How customer insight is enabled by the digital economy
How digital engagement works, and the importance of personalisation
How the move to digital selling is being enacted across the globe

View Course & Enroll

✓Instant access after enrollment
✓Learn at your own pace
✓Direct enrollment with The Open University

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