Get more traffic to your website or blog through your choice of keywords.
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
How to Find Relevant Keywords: I will walk you step by step through how I research keywords using a free tool – it’s not techie and you will find out a great deal about what your audience wants. Can I guarantee you will end up on the first page of Google? No, that’s not possible because search engine optimization is made up of many factors. But what I can do is show you how to give yourself the best chance possible – and it’s what I do every day on my sites to get found.
What To Do With the Keywords: Once you have discovered the keywords you want to use, it’s important to use them in your content in a way that helps you to get discovered. We walk through that process – a method which can be used on whichever website platform you use.
Social Media: Keywords can also help you on social media. Pinterest is at heart a search engine and therefore including the keywords you have used in your blogs, sales pages and product descriptions can again help you to get found. Hashtags (another form of keywords) can be helpful on Instagram and Twitter and we walk through how to discover the ones that are right for you.
Search Engine Optimization (SEO) Tips : I also run through a number of tips which can all help to boost your website in the rankings. Again these are not highly technical areas – they are just simple steps that consistently done can help you get found.
This comprehensive The Keyword Factor curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
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Course Instructor
Alison Wood
Expert instructor with industry experience
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
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