The course The Secret Power of Brands is an online class provided by UEA (University of East Anglia) through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.
Understand the role of brands and brand management in the modern world, and start developing your career in the sector.
Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.
The University of East Anglia has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.
You’ll learn from practitioners at companies like Virgin and Google. You’ll get a rich mixture of theory and practical tools as well as insights and methods from the converging worlds of technology, design and brand.
How brands work: the role brands play in our lives, how brands have changed over time, how brands make a commercial and social impact
How brands are managed: the branding industry, the changing world of brand management, managing multiple brands
How brands get defined: how brands begin, the aims and shape of a branding project, techniques for defining what a brand wants to stand for
How brands get designed: great brand design, the four dimensions of brand design, the fluid processes that lead to great brand design
How brands drive organisations: the idea of the brand-led business, the four quadrants of brand action, the role of brand in innovation and change
Where brands are going next: the future of brands, your personal brand, ways to continue the journey
Explain what a brand is, and how it influences people’s actions
Describe the shape, and the changing dynamics, of the branding industry
Start to build a brand by defining a sense of purpose
Evaluate the role of design in branding, and the four dimensions on which it works
Assess the advantages and techniques of brand-led management
Imagine the future of branding, and start to build your personal brand
If you’re developing a career in branding - or if you work in a related area, like strategy, marketing or innovation - this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.
UEA (University of East Anglia)
The University of East Anglia is an internationally renowned university providing top quality academic, social and cultural facilities to over 15,000 students from over 100 countries around the globe.
To obtain a verified certificate from Future Learn / UEA (University of East Anglia) you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
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