A/B Testing for Business Analysts

Online Course

A/B Testing for Business Analysts

What is the course about?

A/B Testing for Business Analysts
The course A/B Testing for Business Analysts is an online class provided by Udacity. The skill level of the course is Intermediate. It may be possible to receive a verified certification or use the course to prepare for a degree.

The A/B Testing course provides students with the foundational knowledge to design and analyze A/B tests to create business insights and support decision making. You will learn:

Course description
  • A/B Testing for Business Analysts
  • 3 weeks
  • Run business experiments
  • Throughout this course you’ll also learn the techniques to apply your knowledge in a data analytics program called Alteryx.
  • This course is part of the Business Analyst Nanodegree.
  • A/B Testing Fundamentals
  • Randomized Design Tests
  • Matched Pair Design Tests
  • Matched Pair Practice
  • Learn how to select control and treatment units and variables for A/B tests.
  • Select the correct experiment design for an A/B test.
  • Learn how to select the unit of diversion and duration for a randomized test.
  • Select variables for a randomized experiment.
  • Be able to interpret randomized design experiment results.
  • Learn how to match control units to treatment units.
  • Determine the duration of the test.
  • Interpret matched pair design experiment results.
  • Go through an end to end example of a matched pair A/B test.
  • Get step by step instruction to set up and analyze the test.
  • Use trends to match target and control units.
  • See the Technology Requirements for using Udacity.
  • Predictive analytics has proved to be a powerful tool to help businesses analyze data and predict future outcomes and trends. In this course, you’ll learn how to use A/B tests to predict the success of new product roll-outs, calculate the impact of website feature changes, and generate insights for other types business problems.
  • You’ll learn this through improving your fluency in Alteryx, a data analytics tool that enables you prepare, blend, and analyze data quickly.
  • This course is ideal for anyone who is interested in pursuing a career in business analysis, but lacks programming experience.

Prerequisites & Facts

A/B Testing for Business Analysts

Course Topic

Computer Science, Programming

University, College, Institution


Course Skill Level


Course Language


Place of class

Online, self-paced (see curriculum for more information)



Degree & Cost

A/B Testing for Business Analysts

To obtain a verified certificate from Udacity you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
A/B Testing for Business Analysts
provided by Udacity


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School: Udacity
Topic: Computer Science, Programming