App Marketing

Online Course

App Marketing

What is the course about?

App Marketing
The course App Marketing is an online class provided by Udacity. The skill level of the course is Intermediate. It may be possible to receive a verified certification or use the course to prepare for a degree.

Without customers, your business does not exist. Marketing helps you understand your potential user and focus your product on their needs. This course will help you organize a strategy of identifying your perfect user, find ways to connect with them and what you’ll say when you find them. This covers research, planning, execution and most importantly how to grow your user base.

Course description
  • App Marketing
  • 2 weeks
  • Your First 1,000 Users & Beyond
  • Understand the User
  • Pre-launch
  • Launch!
  • Customer Acquisition
  • Measurement Fundamentals
  • Learn to define and create a targeted marketing plan for specific user segments.
  • Analyze your competitive advantages and disadvantages through market segmentation and learn how to position your product.
  • Conduct competitive analysis in order to create your unique value proposition.
  • Create marketing goals in order to focus your marketing plan.
  • Start thinking about your distribution plan and consider what keywords work best for your goals.
  • Learn about the beta-testing community, and prepare your landing pages.
  • Prepare, launch, execute, and gain your first users.
  • Outline a go-to-market strategy and gain the know-how to execute on it.
  • Learn SEO (search engine optimization) skills to get your first 1000 users.
  • Learn about paid and free customer acquisition methods from Ads.
  • An introduction to social marketing, email marketing and more.
  • Learn to use data to iterate and optimize your marketing plan.
  • This course has no formal prerequisites, and you can complete this course using our aBarkment app as an example. But if you have your own product idea, we encourage you to explore our Product Design and Rapid Prototyping courses. You can leverage the mockups from those course to get even more out the instruction and exercises in this course.
  • See the Technology Requirements for using Udacity.
  • You’re going to come up with a plan to acquire users and grow! By the time you’re done, you will have a robust marketing plan, including a slide deck with a description of your value to your customers, how you stack up against competitors, who your target audience is, and to grow your customer base.

Prerequisites & Facts

App Marketing

Course Topic

Computer Science, Programming

University, College, Institution


Course Skill Level


Course Language


Place of class

Online, self-paced (see curriculum for more information)



Degree & Cost

App Marketing

To obtain a verified certificate from Udacity you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
App Marketing
provided by Udacity


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App Marketing
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School: Udacity
Topic: Computer Science, Programming