Create a Social Media Marketing Campaign

Online Course

University of Leeds

Future Learn

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Create a Social Media Marketing Campaign

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Create a Social Media Marketing Campaign

The course Create a Social Media Marketing Campaign is an online class provided by University of Leeds through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.

Course description

Discover the key features and platforms for an effective social media campaign
2 weeks

The impact of social media on business, society, entertainment and politics is undeniable.
Organisations of all sizes and industries have brought social media to the heart of their marketing, communication and customer support.
The challenge is knowing how to create effective two-way communication between your organisation and your audience.
On this course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.

Discover the components that make up a social media campaign
Create and measure the success of a social media marketing campaign
Explore how to identify the target audience through the use of personas
Explore the difference between paid and organic social media marketing

Describe a social media strategy and its components
Identify a target audience and how to reach them
Describe the difference between paid and organic reach
Evaluate appropriate metrics for a successful campaign
Explain the role of timelines in a social media marketing campaign
Produce a strategy and sample content for a social media marketing campaign

This course is designed for people who have digital skills but would like to build confidence in using digital technology in the workplace.
This may include those studying for A-levels, those who have a degree, or those who want to improve their career prospects.
The course will also be useful for anyone in employment who wants to boost their digital skills or anyone returning to the workplace who’d like to gain confidence in how working practices have evolved.
You might also be interested in the other courses in the Digital Skills for the Workplace collection from the University of Leeds and the Institute of Coding.

University of Leeds
As one of the UK’s largest research-based universities, the University of Leeds is a member of the prestigious Russell Group and a centre of excellence for teaching.
Institute of Coding
The Institute of Coding is a family of learners, businesses and educators creating a new way to develop the digital skills needed at work and beyond.

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Prerequisites & Facts

Create a Social Media Marketing Campaign

Course Topic

Business & Management, IT & Computer Science, Marketing, Professional Development, Social Media

University, College, Institution

University of Leeds

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Create a Social Media Marketing Campaign

To obtain a verified certificate from Future Learn / University of Leeds you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

University of Leeds

Create a Social Media Marketing Campaign

provided by Future Learn

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