Customer Analytics in SPSS

Online Course

Udemy
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Customer Analytics in SPSS
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Customer Analytics in SPSS
The course Customer Analytics in SPSS is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Identify your best customers and increase response rates, customer loyalty and profits

Course description
  • Customer Analytics in SPSS
  • Perform RFM analyses (recency, frequency, monetary value)
  • Perform complex market segmentations using an advanced clustering method
  • Generate profiles of the customers who responded to the past offers
  • Identify the top responding geographical areas (postal codes)
  • Estimate the contact probability of purchase and select the contacts with the greatest probabilities
  • Basic SPSS knowledge (how to work with menus and commands, how to read an output)
  • Basic marketing and direct marketing notions
  • 3 hours on-demand video
  • 7 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
  • Bogdan Anastasiei
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Prerequisites & Facts

Customer Analytics in SPSS

Course Topic

Digital Marketing, Marketing, Marketing Automation

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Customer Analytics in SPSS

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Udemy
Customer Analytics in SPSS
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School: Udemy
Topic: Business, Data Analysis, Data Analytics

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