Digital Advertising & Marketing 201: Today's Trends & Topics

Online Course

Udemy
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Digital Advertising & Marketing 201: Today’s Trends & Topics
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Digital Advertising & Marketing 201: Today’s Trends & Topics
The course Digital Advertising & Marketing 201: Today’s Trends & Topics is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

Advanced Digital Marketing Course | Header Bidding, Fraud/Viewability, Big Data, Programmatic, Mobile Advertising & more

Course description
  • Digital Advertising & Marketing 201: Today’s Trends & Topics
  • What is Header Bidding vs. Waterfalls and why is it important?
  • What is Viewability and how does it affect advertising buys?
  • What is Ad Verification and what companies offer that service?
  • What is Programmatic Advertising & RTB (Real Time Bidding)?
  • What does the future hold for the digital advertising space?
  • You should know the topics covered in Digital Advertising & Marketing 101
  • Topics covered in 101: Exchanges, DSPs, Ad Networks, Ad Agencies, Ad Servers, Types of digital ad units, buying models, IAB, MRC
  • A basic to intermediate understanding of digital marketing
  • Be able to differentiate between paid advertising, regular press, and word of mouth marketing
  • 2 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
  • Ben Silverstein
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Prerequisites & Facts

Digital Advertising & Marketing 201: Today’s Trends & Topics

Course Topic

Computer Repair, IT & Software, Network & Security

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Digital Advertising & Marketing 201: Today’s Trends & Topics

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Udemy
Digital Advertising & Marketing 201: Today’s Trends & Topics
provided by Udemy
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Reviews

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School: Udemy
Topic: Advertising Strategy, Digital Marketing, Marketing

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