Digital Media Analytics: Paid Media

Online Course

Future Learn
Go to Future Learn
Start Learning
Digital Media Analytics: Paid Media
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Digital Media Analytics: Paid Media
The course Digital Media Analytics: Paid Media is an online class provided by Purdue University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics.

Course description
  • Ensure your social media campaigns are effective
  • 2 weeks
  • On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and expanded. You will consider how social media campaigns affect your website and learn more about the various ways your website can be used to capture social media buzz if content is properly tagged and tracked. You will also discover the richness and depth of the data provided by Google tracking and how you can enable your site to track data through Google Analytics.
  • Introduction to Paid media
  • How can a business benefit from using Paid media
  • Social media advertising and returns on investment
  • Google Adwords
  • Facebook Ads
  • Twitter Ads
  • Youtube Ads
  • Using keywords
  • Differences between campaign, ad set, and ad
  • This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
  • Purdue University
  • One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.
Start Learning

Prerequisites & Facts

Digital Media Analytics: Paid Media

Course Topic

Automation, Development, Development Tools

University, College, Institution

Purdue University

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Start Learning

Degree & Cost

Digital Media Analytics: Paid Media

To obtain a verified certificate from Future Learn / Purdue University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Purdue University
Digital Media Analytics: Paid Media
provided by Future Learn
Start Learning

Reviews

[display-frm-data id=”8278″ filter=”1″]

Please select a valid form
Here you can find information, reviews and user experiences for the course “Digital Media Analytics: Paid Media“. The provider of the course – “Purdue University” – will be glad to answer any questions you may have about the class, click here to use the offical support channels. It would be great if you could share your experience of participating in the course – Your honest review will surely help others to choose the right class!
School: Purdue University
Topic: Business & Management

More classes & courses

Start E-Learning
Popular courses with huge future potential
Schools & Universities
Learn with some of the best schools of the world
More online courses
Continue being curious & the world is yours
Contact us | Privacy Policy
© 2025 All Rights Reserved