Digital Media Analytics: Social Media Research Plans
Get to grips with social media analytics and prepare to launch your own social media analytics project.
What You'll Learn in This Course
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
Learning Outcome 1
Analysing social media can be a complicated process. How do you plan your research? What methods can you use?
Learning Outcome 2
Get answers to these questions and more with this course. You will learn the basics of quantitive research to analyse social media. You will learn how to turn word-based questions into useful data. You will also explore how to turn hunches into testable propositions, concepts and variables.
Skills You'll Develop
This comprehensive Digital Media Analytics: Social Media Research Plans curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Course Requirements & Target Audience
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Digital Media Analytics: Social Media Research Plans course:
- No specific prerequisites required
- Just bring your enthusiasm to learn!
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
- Motivated learners at any level
- Self-paced students
- Anyone interested in the subject
This course might not be suitable if:
- • You're looking for a quick tutorial rather than comprehensive learning
- • You prefer learning without structured curriculum
- • You need highly specialized or niche content
Course Information & Details
Everything you need to know about this online course, from duration to certification
Course Instructor
Getting familiar with Excel sheets and formulas.
Expert instructor with industry experience
Subject Category
Business & Management, Data Analytics
Part of our Business & Management, Data Analytics curriculum
Course Language
English
All materials in English
Start Your Learning Journey Today
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
View Current Pricing
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Pricing may vary. Check the course provider for current promotions and exact pricing.
What's Included
- Building a research plan to analyse social media behavior.
- Understanding the market research process.
- The steps of market research.
- Developing descriptive research methods.
- Writing and delivering great marketing research reports.
- Analysing social media data.
- ✓Instant access after enrollment
- ✓Learn at your own pace
- ✓Direct enrollment with Purdue University
Continue Your Learning Journey
Digital Media Analytics: Social Media Research Plans isn't for you? Don't worry, explore these courses and advance your skills or learn something totally new.