Digital Media Analytics: Social Media Research Plans

Online Course

Purdue University

Future Learn

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Digital Media Analytics: Social Media Research Plans

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
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What is the course about?

Digital Media Analytics: Social Media Research Plans

The course Digital Media Analytics: Social Media Research Plans is an online class provided by Purdue University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Get to grips with social media analytics and prepare to launch your own social media analytics project.

Course description

Prepare to analyse social media
2 weeks

Analysing social media can be a complicated process. How do you plan your research? What methods can you use?
Get answers to these questions and more with this course. You will learn the basics of quantitive research to analyse social media. You will learn how to turn word-based questions into useful data. You will also explore how to turn hunches into testable propositions, concepts and variables.

Building a research plan to analyse social media behavior.
Understanding the market research process.
The steps of market research.
Developing descriptive research methods.
Writing and delivering great marketing research reports.
Analysing social media data.
Getting familiar with Excel sheets and formulas.
Interpreting social media data.
Advanced quantitative tests.
Statistical functions.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

Purdue University
One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.

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Prerequisites & Facts

Digital Media Analytics: Social Media Research Plans

Course Topic

Business & Management, Data Analytics

University, College, Institution

Purdue University

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Digital Media Analytics: Social Media Research Plans

To obtain a verified certificate from Future Learn / Purdue University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Purdue University

Digital Media Analytics: Social Media Research Plans

provided by Future Learn

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