Digital Media Analytics: Using Data from Owned Media

Online Course

Future Learn
Digital Media Analytics: Using Data from Owned Media

What is the course about?

Digital Media Analytics: Using Data from Owned Media
The course Digital Media Analytics: Using Data from Owned Media is an online class provided by Purdue University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn how to get valuable insights from social media by translating your past and present social media ‘flow’ into data.

Course description
  • Learn how to evaluate your social media channels
  • 2 weeks
  • In this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database.
  • You will learn about auditing your social media channels including Facebook, Twitter and Instagram – discovering how you can generate data that visualizes the extent of your social media footprint, its variety and your viral performance and potential. You will also consider basic reporting techniques and examine tools for social auditing.
  • Introducing social media auditing
  • Using social media audits to improve your social media
  • Understanding social media audit categories
  • Differences between owned, earned and paid media
  • Performing a social media audit
  • Social media audit templates
  • Tools and metrics for social media audits
  • Digital marketing campaign metrics
  • Facebook insights
  • Twitter, LinkedIn, Instagram, and Google analytics
  • This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
  • Purdue University
  • One of the four best public universities in the US, Purdue delivers an engaging learning experience and a world-class degree.

Prerequisites & Facts

Digital Media Analytics: Using Data from Owned Media

Course Topic

Business & Management

University, College, Institution

Purdue University

Course Skill Level

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Digital Media Analytics: Using Data from Owned Media

To obtain a verified certificate from Future Learn / Purdue University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Purdue University
Digital Media Analytics: Using Data from Owned Media
provided by Future Learn

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School: Purdue University
Topic: Business & Management