Digital Skills: Web Analytics

Online Course

Accenture

Future Learn

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Digital Skills: Web Analytics

What is the course about?
Prerequisites & Facts
Cost, Certificate & Degree
Reviews & Experiences

What is the course about?

Digital Skills: Web Analytics

The course Digital Skills: Web Analytics is an online class provided by Accenture through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn about the role of analytics in business, the types of analytics and techniques used and why they are important.

Course description

Explore the world of analytics and develop skills to grow your career
2 weeks

Running a successful online business often requires a good working knowledge of web analytics. On this course, you will explore the basics of analytics, different types of analytics and why they are important for business. You will discover concepts including segmentation and benchmarking and explore five steps to creating a measurement plan.
You will also learn the processes involved in creating a successful online business, including measuring objectives, outcomes and continually improving. And finally, you will learn how to apply analytics, looking particularly at Google Analytics.

Explore different types of analytics and why they are important for business
Review the processes, including measuring objectives and outcomes, to continually improve your product or business
Define segmentation and benchmarking
Explore five steps to creating a measurement plan
Learn to apply analytics by looking at some challenges for businesses
Practise how to start using Google Analytics

Explore different types of analytics and why they are important for business
Review the processes, including measuring objectives and outcomes, to continually improve your product or business
Define segmentation and benchmarking
Explore five steps to creating a measurement plan
Learn to apply analytics by looking at some challenges for businesses
Practise how to start using Google Analytics

Describe what analytics is
Explain why analytics is important for business
Identify the different types of analytics including descriptive, diagnostic and prescriptive
Describe the various web analytics processes and metrics used to measure online success
Describe the segmentation process and explain why it is a useful analytical technique
Identify the challenges faced by businesses in getting the right data
Describe what Google Analytics is and explain why it is a useful tool

This course is for anyone with an interest in web analytics who is looking to develop their entrepreneurial skills, preparing to enter the workplace or looking to change careers. No prior experience or qualifications required.
Interested in growing your digital skills more widely? Discover more Digital Skills courses from Accenture.

Accenture
Accenture Digital Skills is a free, interactive series of courses which help and prepare people to build the digital skills necessary to gain a job or start a business.

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Prerequisites & Facts

Digital Skills: Web Analytics

Course Topic

Business & Management, Data Analytics, Digital Marketing, Marketing

University, College, Institution

Accenture

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Digital Skills: Web Analytics

To obtain a verified certificate from Future Learn / Accenture you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

Accenture

Digital Skills: Web Analytics

provided by Future Learn

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