Digital Transformation: Business Development and Marketing

Online Course

edX
Digital Transformation: Business Development and Marketing

What is the course about?

Digital Transformation: Business Development and Marketing
The course Digital Transformation: Business Development and Marketing is an online class provided by KTH Royal Institute of Technology through edX. The skill level of the course is Intermediate. It may be possible to receive a verified certification or use the course to prepare for a degree.

Learn how to evolve and market your product and services in a digitally transforming business landscape.

Course description

Has the introduction of digital technology made the old theories for business development and marketing obsolete? These tried and true theories, processes and methods are still valued, but they are now turbocharged. Technology has enabled businesses to leverage more opportunities and it’s important to understand how you can take advantage of these developments. This course will not offer a complete overview of all the latest digital marketing technologies, but rather help you understand a general approach to the subject on a strategic level. With that understanding, you will find it easier to navigate the landscape of evolving tools and get the highest business development and marketing value. You will learn about new possibilities for business development and marketing and how to utilize them as a strategic tool for your company’s digital transformation. This course is part of the Digital Transformation Professional Certificate program.

Prerequisites & Facts

Digital Transformation: Business Development and Marketing

Course Topic

Business and Management, Computer Science, Engineering

University, College, Institution

KTH Royal Institute of Technology

Course Skill Level

Intermediate

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

Degree & Cost

Digital Transformation: Business Development and Marketing

To obtain a verified certificate from edX / KTH Royal Institute of Technology you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate (129.00 USD) or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
KTH Royal Institute of Technology
Digital Transformation: Business Development and Marketing
provided by edX

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School: KTH Royal Institute of Technology
Topic: Business and Management, Computer Science, Engineering