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Global Marketing: A Definition

Online Course

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Global Marketing: A Definition
  1. What is the course about?
  2. Prerequisites & Facts
  3. Cost, Certificate & Degree
  4. Reviews & Experiences

What is the course about?

Global Marketing: A Definition
The course Global Marketing: A Definition is an online class provided by Coventry University through Future Learn. It may be possible to receive a verified certification or use the course to prepare for a degree.

Get an introduction to global marketing and explore how globalisation has caused organisations to change their marketing focus.

Course description
  • Understand the benefits of global marketing to businesses
  • 2 weeks
  • Rapid globalisation and the advance of technology has created ‘born global’ organisations. From the moment businesses are established, they realise the importance of adopting a global focus and dedicate time and resources to expanding internationally.
  • On this course, you will gain a clearer understanding of global marketing as well as the challenges and benefits for firms entering new markets. You will examine the need for organisations to go global and how digital marketing technologies have accelerated this process. You will also reflect on your own experiences of global marketing.
  • The importance of global marketing
  • Motivations to go global
  • The EPRG framework
  • The born global concept
  • The importance of global marketing
  • Motivations to go global
  • The EPRG framework
  • The born global concept
  • Explain the concept of global marketing including the EPRG framework
  • Identify examples of organisations to apply to each element of the EPRG framework
  • Reflect upon your own experiences of global marketing
  • Evaluate the relevance of EPRG in light of the born global phenomena
  • This course is for anyone looking to enhance the efficiency and effectiveness of their global marketing. You might be looking for an introduction to global marketing, or an established global marketer looking to refresh your knowledge.
  • Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.
  • Coventry University
  • Coventry secured gold in the UK Government’s 2017 Teaching Excellence Framework (TEF) and is University of the Year for Student Experience in The Times & The Sunday Times Good University Guide 2019.
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Prerequisites & Facts

Global Marketing: A Definition

Course Topic

University, College, Institution

Coventry University

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Global Marketing: A Definition

To obtain a verified certificate from Future Learn / Coventry University you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.
Coventry University
Global Marketing: A Definition
provided by Future Learn
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Reviews

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Global Marketing: A Definition
Coventry University Future Learn
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