Hospitality marketing: Help hotels get more direct bookings

Online Course

Udemy

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What is the course about?

Hospitality marketing: Help hotels get more direct bookings

The course Hospitality marketing: Help hotels get more direct bookings is an online class provided by Udemy. It may be possible to receive a verified certification or use the course to prepare for a degree.

How to turn yourself into a Direct Booking Strategist so you can work with hotels on a freelance fee or commission basis

Course description

Hospitality marketing: Help hotels get more direct bookings

This course will give you everything you need to know to set up a freelance relationship with hotels, on an upfront fee or commission basis. And it shows you how to automate a lot of the work so you can be working with more than 1 hotel at a time, thereby multiplying your income.
Specifically, after you complete this course you’ll be able to: 1. Understand how the hospitality industry works and spot opportunities. 2. Sell your services to work with hotels as a freelancer, through up-front fees or on commission. 3. Set up a direct marketing system and automate distribution through affiliates. 4. Run financial reports to prove your Return on Investment (ROI). 5. Approach associations and offer your client/hotel as a venue to earn even more commissions and define yourself as a business partner. 6. Set up a 12-month road map that will allow you to manage more than 1 hotel at a time. 7. Earn the title of ‘direct booking strategist’.
This includes step-by-step instruction on how to: Deploy the GuestCentric eCommerce platform for your direct booking campaigns • Create persuasive ads • Segment your email lists so you can launch niche marketing efforts • Write headlines that grab people’s attention • Create fun travel itineraries • Make package offers for different guest segments. This adds ancillary revenue to your client’s bottom line, and yours • Set up an affiliate marketing network so others are doing a lot of the ‘heavy lifting’ for you • Create an opt-in bait piece for your lead-generation strategy… automate delivery… write autoresponders… and create a free VIP club • Boost your bait piece on Facebook and set up PPC campaigns • Call associations and drum up big business • Set up a SendOutCards campaign for anniversary marketing efforts • Create a landing page that automatically sells your service • Set up a newsletter for even more reoccurring revenue • And more…

You should already have a fundamental understanding of WordPress
You need to enjoy researching and writing
You need to have a basic understanding of financials
Bring your creativity, of course
This system relies on the GuestCentric technology. I have a demo version for students to learn with – free of charge – but there are some upfront fees when working with clients. These fees typically range from $200 – $700, a month. (And you can collect a margin on these fees.) So I recommend getting your client to cover these fees with a setup fee. But, this depends on how you structure the overall agreement. This course also includes a detailed fee range, so you can have an accurate conversation with your clients on this when the time comes.

5.5 hours on-demand video
70 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of Completion
Jeremiah Magone

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Prerequisites & Facts

Hospitality marketing: Help hotels get more direct bookings

Course Topic

Hotel Management, Marketing

University, College, Institution

Udemy

Course Skill Level

see course summary

Course Language

English

Place of class

Online, self-paced (see curriculum for more information)

Degree

Certificate

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Degree & Cost

Hospitality marketing: Help hotels get more direct bookings

To obtain a verified certificate from Udemy you have to finish this course or the latest version of it, if there is a new edition. The class may be free of charge, but there could be some cost to receive a verified certificate or to access the learning materials. The specifics of the course may have been changed, please consult the provider to get the latest quotes and news.

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Hospitality marketing: Help hotels get more direct bookings

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