A digest of essential theory and important considerations with examples from the retail industry
Master key concepts and practical skills through structured learning modules. By completing this curriculum, you'll gain valuable expertise applicable to real-world scenarios.
Develop a 360° view of the topic of electronic word-of-mouth
Gain a more formal and academic standpoint of electronic word-of-mouth in the context of marketing communications
Acknowledge the key considerations and factors for promoting eWOM
This comprehensive Introduction to Electronic Word-of-Mouth Communications curriculum is designed to take you from foundational concepts to advanced implementation. Each module builds upon the previous, ensuring a structured learning path that maximizes knowledge retention and practical application.
Understand what you need to succeed in this course and determine if it's the right fit for your learning goals
What you need before starting this Introduction to Electronic Word-of-Mouth Communications course:
Beginner-Friendly Course!
This course is designed for absolute beginners. No prior knowledge needed.
This course is perfect for:
Everything you need to know about this online course, from duration to certification
Course Instructor
Tish Chungoora
Expert instructor with industry experience
Course Language
English
All materials in English
This online course offers comprehensive training with expert instruction, practical exercises, and a certificate of completion. Join thousands of students advancing their careers through quality online education.
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